It is with a heavy heart and much sadness that I have to announce that for the first time since its launch in 1983, Unicorn Magazine will not be published this Autumn. This is entirely due to the devastating effects of Covid-19 on the world of folk music and dance.
However, I will continue to publish blog posts as often as possible, so please keep sending me information about what is happening in your neck of the woods. I will also be including some CD reviews in the blogs.
I knew I could not afford to repeat the popular online edition I published in June which was free of charge to all contributors. So I conducted a survey of all the key advertisers and organisations who regularly support Unicorn to seek their views on a way forward.
Almost half the people responded (43%) but their feedback made depressing reading as almost half of them (47%) had either cancelled all events for 2020 or had no clear plans for the rest of the year.
Although the idea of an online issue was popular – with two thirds of people preferring this to a hard copy issue or no issue at all – only 5 people said they would definitely take advertising at full price and, even worse, only 8 said they would buy advertising space even at a 50% discount! And only 13 people said they would contribute editorial. No-one came up with any ideas for producing the magazine that would generate the necessary revenue to fund it.
So I have no choice but to put the regular issues of Unicorn on ice and cross my fingers that things improve by late autumn, when I will review the situation.
On a more positive note, 82% of the respondents said they find the Unicorn blog useful – so that will continue. There were also some very positive comments about Unicorn Magazine – which were much appreciated.
“Unicorn Magazine is immensely important to the local folk scene.”
“Fantastic what you do.”
“It’s very respected in the folk world so keep it up!”
More news, events and online gigs coming soon – watch this space!